MEANMAGENTA

Name

PAOLA DE GIOVANNI

Nationality

ITALIAN

Colleges/qualifications

MA-FASHION STUDIES-LONDON COLLEGE OF FASHION
BA-HONS DESIGN STUDIES-UNIVERSITY OF SALFORD

Exhibtions/Shows

EXHIBITIONS AND COLLABORATIVE PROJECTS

May-August 2007- Finalist in the Photo Competition Picture Com, Maryland USA
New at DACS-Designers and Artists Copyright Society, London
J:Akebono-so Gallery, Isesaki, Japan

March-May 2007-We are all photographers now- Elysee Museum. Lausanne, Switzerland

November/December 06-View 06-collective xmas exhibition-View from The Top Gallery-Nottingham
The Postcard Show-Surface Gallery-Nottingham
Inner City Living 06-xmas group exhibition-Preston-Lancashire

October 2006/December 2007: Pierce-Freshfield Advertising Campaign

October 2006, Prelude-Inspired Art Fair, Spitalfields, London
New Artists and Makers Emporium, N.A.M.E., Stoneleigh Park, Warwickshire
The Gateway to the Quarter, York, digital-public art exhibition
co-curated by Aesthetica Magazine

September 06-November 06, Liverpool Biennial 06-Independent OnLine Exhibition of Digital Art
www.digitalshow.co.uk

July 2006, Fusion, organised by Total Image Nation, Design Innovation Centre, Leeds

Press/Media coverage

MEDIA COVERAGE

August 2007 Carpe Diem, lifestyle magazine published by Carlton Group International
December 2006 Manchester Creative Annual 2007
September 2006 Concept for Living (interior design magazine)
Designbar.com
July 2006 JPG Magazine (published US wide)
May 2006 Aesthetica Magazine (Visual Arts magazine-UK)
October 2005 Thread Magazine (Textile Arts publication-UK)

Work experience

MoDa-University of Middlesex-assistant to the textile curator
National Portrait Gallery-Heinz Archive-assistant to the curator

Me and my work

My creative practice is a voyage of discovery, enchantment and experimentation. I document the everyday life, people and places that often pass unnoticed in this fast paced society.
I work in both b/w and colour, and I use both traditional and digital techniques to create atmospheric interpretations of nature and vibrant semi-abstract compositions.
I am a designer by training and a visual artist by vocation; I trained as a photographer in Florence and since my days as a postgraduate at The University of The Arts in London, my creative practice has evolved in a balanced combination of art and design.
I have developed a wide and diversified portfolio of stunning images, unique shots that become the talking point in a domestic and/or commercial setting.